Job description
The Event Marketing Manager will take full ownership of the end-to-end event marketing agenda for a leading insurance brokerage in Hong Kong. Working closely with the sales consultants and leadership team, the role is responsible for planning and delivering high-quality client events, partnership activations and strategic sponsorships that strengthen relationships, support business development and elevate the brand among HNW clients, intermediaries and key stakeholders.
Key Responsibilities
Key Responsibilities
- Lead the full lifecycle of client and partner events — from concept development and budgeting through to logistics, on-site delivery and post-event evaluation. Events include private client seminars, networking dinners, product briefings, partnership activations and larger-scale gatherings.
- Identify, negotiate and manage strategic sponsorships and co-marketing opportunities. Develop engagement programmes that maximise value for both the firm and its partners.
- Design and implement relationship-building initiatives such as anniversary programmes, loyalty programmes, banker relationship events and team-building activities that deepen existing relationships and support new business development.
- Work closely with sales consultants to understand business priorities and ensure events are aligned with commercial objectives. Partner with internal stakeholders and external agencies to deliver seamless experiences.
- Manage the event marketing budget, ensuring all expenditure is controlled, transparent and delivers measurable return against business goals.
- Ensure all events and related materials consistently reflect the firm’s brand. Oversee the production of event collaterals, invitations, presentations and follow-up communications.
- Track event performance, gather feedback and provide clear post-event analysis. Continuously refine the event calendar and approach based on insights and business needs.
- Bachelor’s degree in Marketing, Event Management, Communications or related field
- 6–8 years of relevant experience in event marketing, preferably within insurance brokerage, life insurance, financial services or professional services
- Proven track record of planning and delivering high-quality client and partner events
- Strong experience managing budgets, vendors and external agencies
- Excellent stakeholder management and ability to work closely with sales teams
- Fluent in English and Chinese (Cantonese and/or Mandarin)
- Highly organised, detail-oriented and comfortable managing multiple projects simultaneously
