Job description
Head of Marketing, Institutional
We are partnering with a leading global digital asset platform to identify a Head of Institutional Marketing. The company is a well-established player in the crypto space, offering a comprehensive suite of trading and asset solutions, with a strong and growing institutional client base across key global markets.
This is a high-impact leadership role for someone who can bridge traditional finance and Web3, and drive strategic marketing initiatives targeting sophisticated institutional investors.
What You’ll Do
We regret that only shortlisted candidates will be contacted.
📩 Interested?
If you’re motivated by the challenge of shaping institutional adoption in the digital asset space, we’d love to hear from you.
Please connect or send your profile directly to jchan@captarpartners.com for a confidential discussion.
We are partnering with a leading global digital asset platform to identify a Head of Institutional Marketing. The company is a well-established player in the crypto space, offering a comprehensive suite of trading and asset solutions, with a strong and growing institutional client base across key global markets.
This is a high-impact leadership role for someone who can bridge traditional finance and Web3, and drive strategic marketing initiatives targeting sophisticated institutional investors.
What You’ll Do
- Develop and execute a comprehensive institutional marketing strategy to drive awareness, consideration, and conversion among sophisticated investors
- Craft and refine the brand narrative, translating complex technical concepts into clear, compelling value propositions for institutional audiences
- Lead thought leadership initiatives, including white papers, research reports, opinion pieces, and executive content
- Represent the firm at high-profile industry events, including conferences, roundtables, and private client engagements; speak on panels and build senior-level relationships
- Oversee the creation of institutional-grade marketing materials such as pitch decks, fact sheets, and case studies, while managing communications with financial media
- Partner with growth teams to optimize digital channels (LinkedIn, X, newsletters) for institutional lead generation and nurturing
- Collaborate closely with Sales and Business Development to align marketing initiatives with pipeline goals and revenue outcomes
- 8+ years of marketing experience, with a strong focus on financial services (investment banking, asset management, or fintech), including at least 2 years in Web3 / crypto / blockchain
- Proven experience marketing to institutional or accredited investors, with a deep understanding of their investment frameworks and compliance considerations
- Strong knowledge of blockchain technology, DeFi, staking, custody solutions, and the broader digital asset landscape
- Exceptional communication skills in both English and Mandarin, with the ability to simplify complex topics into clear, professional messaging
- Strong executive presence, with confidence engaging C-level stakeholders, fund managers, and institutional clients
- Established network within the institutional investment community is highly preferred
- Bachelor’s degree required; MBA or CFA is a strong advantage
We regret that only shortlisted candidates will be contacted.
📩 Interested?
If you’re motivated by the challenge of shaping institutional adoption in the digital asset space, we’d love to hear from you.
Please connect or send your profile directly to jchan@captarpartners.com for a confidential discussion.
