Job description
About the Role
We're partnering with a leading global cryptocurrency exchange to appoint a Head of Product Marketing Strategy. This is a high-impact leadership role responsible for shaping go-to-market strategy, product positioning, and user growth across multiple regions and product lines.
You will serve as the strategic bridge between Product, Brand, and Regional Marketing teams, ensuring that every launch, feature, and campaign is underpinned by clear narratives, data-driven insights, and measurable outcomes.
Key Responsibilities
Go-to-Market Leadership
Experience & Background
Interested? If you are motivated by the opportunity to drive regional growth for a global payments platform and thrive in a high‑growth, fast‑paced environment, we would like to hear from you.
Please connect or send your profile directly to jchan@captarpartners.com for a confidential discussion.
We're partnering with a leading global cryptocurrency exchange to appoint a Head of Product Marketing Strategy. This is a high-impact leadership role responsible for shaping go-to-market strategy, product positioning, and user growth across multiple regions and product lines.
You will serve as the strategic bridge between Product, Brand, and Regional Marketing teams, ensuring that every launch, feature, and campaign is underpinned by clear narratives, data-driven insights, and measurable outcomes.
Key Responsibilities
Go-to-Market Leadership
- Own end-to-end GTM strategy for new products, features, and regional campaigns in collaboration with Product, Marketing, and Business teams.linkedin+1
- Define launch roadmaps, success metrics, and cross-functional execution plans.
- Craft compelling, segment-specific value propositions and narratives for retail, institutional, and partner audiences.
- Translate complex product capabilities into clear, differentiated stories that resonate across markets.linkedin+1
- Lead competitive and market research to surface opportunities, threats, and emerging trends in crypto, fintech, and digital assets.linkedin+1
- Analyze user data, feedback loops, and behavioral insights to inform product iteration and marketing strategy.linkedin+1
- Partner closely with Product, Branding, Communications, and Regional teams to ensure consistent, effective messaging across all touchpoints.linkedin+1
- Enable Sales, PR, and Education teams with high-quality assets (one-pagers, FAQs, decks, videos, demos).linkedin
- Define and track KPIs for product campaigns (adoption, activation, retention, engagement, conversion).stripe+2
- Report outcomes, extract lessons learned, and iterate on GTM playbooks for continuous improvement.linkedin+1
Experience & Background
- Bachelor's degree in Marketing, Business, Communications, or related field.careers.kimberly-clark
- 6–10 years in product marketing, with top-tier CEX or crypto-native product marketing experience strongly preferred.linkedin+1
- Proven track record of leading successful GTM launches and managing complex, cross-functional projects in fast-paced environments.linkedin+1
- Deep understanding of cryptocurrency, blockchain, and financial markets, including trading products, derivatives, and institutional use cases.linkedin+1
- Familiarity with crypto-native communities, channels (X, Discord, Telegram), and growth tactics.linkedin+1
- Excellent English communication skills (additional APAC or EMEA languages a plus).linkedin
- Analytical, data-driven approach paired with creative storytelling ability.linkedin+1
- Ability to thrive in a global, collaborative, and rapidly evolving environment.linkedin+1
- Opportunity to shape product strategy and market positioning for a top-tier global crypto platform.linkedin+1
- Work with high-performing Product, Brand, and Regional teams across APAC, EMEA, and beyond.linkedin+1
- Competitive compensation package including base, bonus, and token/equity components typical of senior crypto roles
Interested? If you are motivated by the opportunity to drive regional growth for a global payments platform and thrive in a high‑growth, fast‑paced environment, we would like to hear from you.
Please connect or send your profile directly to jchan@captarpartners.com for a confidential discussion.
