Job description
Our client is a reputable life insurance company in Hong Kong. They are hiring an experienced Head of Product Marketing to lead their product marketing function and drive strategic growth initiatives.Key Responsibilities
Requirements
- Lead and manage a high-performing product marketing team, fostering a culture of excellence and collaboration
- Develop and execute comprehensive product enablement strategies to support distribution channels and sales teams
- Create compelling product content and context presentations for internal stakeholders and external partners
- Conceptualise and develop innovative selling ideas and go-to-market strategies for life insurance products
- Oversee below-the-line (BTL) product marketing activities and campaigns
- Collaborate with cross-functional teams including product development, sales, and compliance to ensure aligned execution
- Monitor market trends and competitor activities to inform product positioning and differentiation strategies
Requirements
- Degree holder in Marketing, Business, or related disciplines
- 10+ years in insurance market, with strong focus on life insurance product marketing
- Proven team leadership experience — must have managed marketing teams
- Hands-on product marketing experience, especially in BTL activities and campaigns
- Exceptional content writing ability with strong portfolio
- Deep knowledge of life insurance products and Hong Kong regulatory landscape
- Track record in product enablement and concept selling
- Excellent communication and interpersonal skills
- Fluent in English and Cantonese (written and spoken)
- Strategic thinker with strong analytical capabilities
