Job description
Our client is a leading international insurance group in Hong Kong. They're hiring an execution-focused marketing professional with strong go-to-market and brand marketing experience — ideal for candidates with insurance industry background or agency professionals who have managed insurance client projects.
Key Responsibilities
Interested parties, please click 'apply now'. Alternatively, for a confidential discussion about this role or to find out more opportunities in the market, don't hesitate to get in touch with Alvin Tang to schedule a meeting.
Key Responsibilities
- Own product positioning, storytelling & GTM strategy — develop compelling messaging that resonates with target audiences and orchestrate end-to-end go-to-market campaigns from concept to launch execution across all channels
- Drive product launches with precision — manage creative development, visual assets, content management, and communication plans that bring products to life and sustain business momentum
- Partner with external agencies and vendors — brief, direct, and co-create high-impact marketing materials including videos, sales tools with partners
- Channels collaborations — explore innovative promotional ideas, third-party partnerships, and media platform collaborations to amplify product visibility and reach
- Lead sales enablement initiatives — formulate concepts, develop content, and deploy communication strategies that empower sales teams to win
- Manage budgets and ensure delivery excellence — allocate resources efficiently, align all GTM activities, and meet deadlines with strong execution
- Bachelor's degree or above in Marketing, Business, Communications, or related field
- 8+ years in marketing — insurance industry experience essential, with at least 2 years in a managerial or team leadership rolec
- Go-to-market & content marketing expertise — proven track record in developing and executing GTM strategies and creating compelling content that drives engagement
- Insurance marketing background required — in-house insurance marketers or agency professionals with insurance client project experience strongly encouraged to apply
- Banking talent with strong external networks welcome — candidates from banking backgrounds with established agency/vendor relationships and partnership networks strongly encouraged to apply
- Product positioning & storytelling capability — able to translate complex insurance concepts into clear, engaging, audience-centric communications
- Strong execution & project management — proven ability to juggle multiple priorities, tight deadlines, and cross-functional stakeholders with precision and delivery focus
- Strong interpersonal and influence skills — build relationships, collaborate with senior stakeholders, and lead teams effectively
- Results-driven mindset — demonstrated business acumen with a track record of delivering measurable impact
Interested parties, please click 'apply now'. Alternatively, for a confidential discussion about this role or to find out more opportunities in the market, don't hesitate to get in touch with Alvin Tang to schedule a meeting.
