Job description
🌐 Global Chief Marketing Officer (CMO) Location: Global / Remote
Industry: Web3 | Digital Assets | Crypto Exchange
About the Company
Our client is a leading global Web3 crypto exchange, committed to redefining how people access and interact with digital assets. Trusted by millions of users across continents, the company has built a secure, innovative, and community-driven ecosystem that bridges traditional finance and decentralized economies.
As the organization continues its global expansion, we are seeking an exceptional Global Chief Marketing Officer (CMO) to lead the company’s global brand strategy and accelerate user growth across international markets.
About the Role
The Global CMO will play a pivotal leadership role in shaping the company’s global brand identity, marketing organization, and growth engine. You will be responsible for unifying brand voice and positioning across all regions, driving brand equity, and building an industry-leading marketing organization that bridges creativity, performance, and community.
This role requires a global marketing visionary who combines strategic thinking, data-driven execution, and deep cultural fluency within the Web3 ecosystem.
Key Responsibilities Global Brand Strategy & Growth
📩 Interested?
If you’re inspired by the challenge of building a world-class crypto brand with global influence, we’d love to hear from you.
Please connect or send your profile directly to jchan@captarpartners.com for a confidential discussion.
Industry: Web3 | Digital Assets | Crypto Exchange
About the Company
Our client is a leading global Web3 crypto exchange, committed to redefining how people access and interact with digital assets. Trusted by millions of users across continents, the company has built a secure, innovative, and community-driven ecosystem that bridges traditional finance and decentralized economies.
As the organization continues its global expansion, we are seeking an exceptional Global Chief Marketing Officer (CMO) to lead the company’s global brand strategy and accelerate user growth across international markets.
About the Role
The Global CMO will play a pivotal leadership role in shaping the company’s global brand identity, marketing organization, and growth engine. You will be responsible for unifying brand voice and positioning across all regions, driving brand equity, and building an industry-leading marketing organization that bridges creativity, performance, and community.
This role requires a global marketing visionary who combines strategic thinking, data-driven execution, and deep cultural fluency within the Web3 ecosystem.
Key Responsibilities Global Brand Strategy & Growth
- Define and execute a cohesive global brand vision, positioning, and go-to-market blueprint, tightly aligned with the company’s strategic and business objectives.
- Build and amplify a unified global brand image, voice, and narrative that enhances trust, awareness, and loyalty among global crypto communities and institutional audiences.
- Leverage market insights and emerging trends to shape innovative brand storytelling and cross-market campaigns.
- Lead and empower global marketing teams across Brand, Growth, Performance, Advertising, SEO, and Community marketing.
- Inspire, mentor, and build a high-performing international marketing organization grounded in strategic excellence and creativity.
- Act as a thought leader and coach, driving innovation and nurturing the next generation of marketing leaders within the Web3 ecosystem.
- Plan and execute integrated global marketing initiatives that connect brand building with measurable growth outcomes.
- Manage the annual global marketing budget, guiding data-driven investment and resource allocation to maximize ROI.
- Oversee end-to-end performance tracking, ensuring marketing strategies are agile, measurable, and impactful.
- Collaborate closely with Product, Business, and Regional Operations teams to align global brand strategies with product innovation and market expansion goals.
- Serve as the company’s internal brand guardian and external spokesperson for brand, vision, and community engagement.
- Contribute market intelligence and user insights to shape executive-level decision-making.
- 10–15+ years of progressive experience in marketing leadership roles, including global CMO, VP Marketing, or similar executive-level roles.
- Proven track record of building and scaling global brands in high-growth tech, fintech, or digital platforms.
- Strong understanding of crypto, blockchain, or Web3 ecosystems — with insight into user adoption psychology, compliance nuance, and community culture.
- Deep expertise in integrated brand management, growth marketing, and data-driven strategy.
- Demonstrated success managing large cross-functional global teams.
- Exceptional strategic communication and stakeholder alignment capabilities.
📩 Interested?
If you’re inspired by the challenge of building a world-class crypto brand with global influence, we’d love to hear from you.
Please connect or send your profile directly to jchan@captarpartners.com for a confidential discussion.
