Job description
My client is a global MNC, who is seeking a highly skilled and experienced Marcomm Team Lead to join their dynamic team. As the Marcomm Team Lead, you will be responsible for developing and implementing marketing communication strategies to promote their products and enhance the brand image.
Be part of a dynamic and innovative luxury commerce industry. As the Marcomm Team Lead, you will play a crucial role in shaping and driving the brand's marketing communication strategies, elevating the brand's presence in the market and ensuring its success.
Responsibilities:
Requirements:
Be part of a dynamic and innovative luxury commerce industry. As the Marcomm Team Lead, you will play a crucial role in shaping and driving the brand's marketing communication strategies, elevating the brand's presence in the market and ensuring its success.
Responsibilities:
- Develop and execute integrated marketing communication plans that align with the brand's vision, goals, and target audience.
- Lead and manage a team of marketing professionals to ensure cohesive messaging across all marketing channels.
- Oversee the development and execution of creative campaigns, including advertising, PR, social media, events, and content marketing.
- Collaborate with cross-functional teams, including product management, sales, and creative teams, to align marketing strategies and initiatives.
- Conduct market research and competitor analysis to identify key opportunities and stay ahead of industry trends.
- Manage and allocate marketing budgets effectively to drive maximum return on investment.
- Monitor and analyze marketing performance metrics, using data to drive decision-making and identify areas for improvement.
- Stay up-to-date with industry advancements and best practices, ensuring our marketing communication strategies remain innovative and effective.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field. A master's degree is a plus.
- Minimum of 10+ years of experience in marketing communications, preferably in the luxury commerce industry.
- Proven track record in developing and executing successful marketing communication strategies and campaigns.
- Strong leadership and interpersonal skills, with the ability to effectively manage cross-functional teams.
- Exceptional written and verbal communication skills, with a keen eye for detail.
- A creative mindset with a strong understanding of luxury branding, consumer behaviour, and market trends.
- Passion for luxury commerce and a strong understanding of the target audience.
