Product Marketing Manager – Financial Service

Posted 20 May 2024
Salary HKD40000 - HKD50000 per month
LocationHong Kong
Job type Permanent
Discipline Financial ServicesInsurance & Insuretech
ContactClare Leung

Job description

Company Overview:
My client is a leading FS company who is currently seeking a talented and dynamic Product Marketing Manager to join their team and drive the success of their products.

Position Overview:
As a Product Marketing Manager, you will play a crucial role in developing and executing marketing strategies for products. You will work closely with cross-functional teams including product management, sales, and marketing to drive product adoption, enhance customer experience, and achieve revenue goals. This is an exciting opportunity to leverage your marketing expertise in the FS industry and make a significant impact on our business.

  • Develop and execute go-to-market strategies for new product launches, including coordinating internal and external stakeholders, managing timelines, and tracking progress.
  • Conduct market research and competitor analysis to identify customer needs, market trends, and opportunities for product differentiation.
  • Collaborate with product management teams to define product positioning, key messages, and value propositions that resonate with target audiences.
  • Create compelling marketing collateral, including product brochures, sales presentations, website content, and case studies, to effectively communicate product features and benefits.
  • Work closely with the sales team to develop sales enablement materials, such as sales guides, FAQs, and training programs, to ensure their understanding of product features and competitive advantages.
  • Act as a product expert and provide support to internal teams, including sales, customer service, and training, by delivering product training sessions and addressing inquiries.
  • Bachelor's degree in marketing, business, or a related field.
  • Proven a minimum 8 years of experience in marketing communications, content marketing, or other relevant functions within the FS industry.
  • Strong understanding of financial products and the market landscape.
  • Excellent written and verbal communication skills, with the ability to create compelling content and deliver presentations.
  • Strong project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
  • Good command of Cantonese, Mandarin, and English