Assistant Manager – Digital Acquisition

Posted 27 June 2024
Salary HKD35000 - HKD45000 per month
LocationHong Kong
Job type Permanent
Discipline Insurance & InsuretechMarketing
ContactClare Leung

Job description

My client is a well-known insurance company who is looking for an Assistant Digital Acquisition Manager to join their dynamic team.

  • Develop and execute digital marketing strategies to acquire new customers and policyholders online.
  • Analyze website analytics, customer data, and market trends to identify opportunities for growth and optimization of the digital acquisition funnel.
  • Collaborate with the digital team to design and test new website features, landing pages, and online application flows to improve conversion rates.
  • Manage digital ad campaigns, including setting budgets, creating ad content, and monitoring performance metrics like cost-per-acquisition.
  • Coordinate with the sales, underwriting, and customer service teams to ensure a seamless digital customer experience.
  • Stay up-to-date on the latest digital marketing best practices, insurance industry regulations, and competitor activities in the online acquisition space.
  • Report on key performance indicators and presenting recommendations to leadership on how to improve digital customer acquisition.
  • University degree, with at least 5 years’ working experience
  • Insurance product knowledge is an advantage
  • High proficiency in both written English and Chinese
  • Familiar with MarTech tools such as Google Analytics, Adobe Analytics
  • Experienced with SEO, SEM, social media advertising, email marketing, and ither digital marketing channels
If you are a passionate digital marketer, we encourage you to apply for this exciting opportunity