Brand Influencer Marketing Specialist, Crypto industry

Job Description:
We are helping our crypto client to seek a passionate and detail-oriented Brand Influencer Marketing Specialist to join thier team. This role will focus on building and managing relationships with influencers, executing marketing campaigns, and driving brand awareness through effective collaboration and creative storytelling.

Key Responsibilities:

1. Influencer Collaboration Support:
   
   • Collaborate closely with influencers during the content creation process, ensuring alignment with brand guidelines, product information, and creative expectations.
   • Monitor the progress of influencer content creation and provide regular communication to address any questions or concerns.
2. Campaign Execution:
   
   • Plan and execute influencer marketing campaigns, ensuring all elements are implemented effectively and on time.
   • Support content creation by gathering ideas, drafting captions, and coordinating influencer content submissions.
   • Review and provide feedback on influencer content submissions to ensure quality and brand alignment.
3. Data Monitoring and Analysis:
   
   • Track and analyze influencer performance metrics (e.g., engagement, reach, conversion) and generate reports.
   • Provide insights on campaign effectiveness and identify areas for improvement.
   • Stay informed about the latest trends in influencer marketing and conduct competitor research to suggest new strategies for influencer engagement.
4. Internal Collaboration:
   
   • Work closely with internal teams such as marketing, creative, and product teams to ensure smooth execution of campaigns.
   • Assist in identifying and researching potential influencers (macro, micro, and nano) who align with the brand and target audience.
   • Support outreach efforts, including negotiating terms, managing communication, and tracking influencer contracts, payments, and deliverables.

Requirements:

• Educational Background:
  
  • Degree or coursework in Digital Marketing or a related field.
  • Strong understanding of digital marketing concepts, including influencer marketing, advertising, and social media strategies.
• Social Media Enthusiast:
  
  • Passionate about social media platforms like YouTube, X, and TikTok.
  • Heavy user of these platforms with a deep understanding of their features and user behavior. Knowledge of platform algorithms is a plus.
• Interest in Influencer Marketing and Content Creation:
  
  • Strong interest in influencer marketing and content creation.
  • Understanding of how influencers can enhance brand awareness.
  • Candidates with experience in creating short-form videos or writing engaging social media posts are preferred.
• Communication Skills:
  
  • Excellent written and verbal communication skills.
  • Ability to effectively communicate with influencers and internal teams.
• Attention to Detail:
  
  • Highly organized and detail-oriented, ensuring accuracy and timely completion of tasks.
• Language Proficiency:
  
  • Excellent English writing skills for crafting emails, reports, and social media content.
  • Proficiency in Chinese communication to collaborate with internal staff or partners.
• Crypto-related Knowledge (Preferred):
  
  • Prior knowledge or experience in cryptocurrency or crypto-related investments is a plus.

Additional Information:
We regret that only shortlisted candidates will be contacted.

Application Details:
If you are interested in this role, please click "Apply Now." For a confidential discussion about this position or to explore other opportunities, please contact Jeffrey Chan at +852 3653 5150 or via email at jchan@captarpartners.com.