Director, Brand Marketing (trading platform)

Posted 13 October 2023
Salary HKD80000 - HKD100000 per month, Benefits: High performance bonus
Job type Permanent
Discipline Financial ServicesMarketing
ContactAlvin Tang

Job description

Our client is a one of the fast growing trading platform operating in the financial industry. They provides innovative solutions for traders and investors, offering a user-friendly experience. They have a dynamic and startup-like culture, fostering an environment of innovation and growth. To furhter expand their business, they are seeking a highly skilled Brand Marketing Director to join their team. The primary objective of this role is to develop and execute a comprehensive brand strategy to for their business continuous growth and development. 

Location: Tier 1 city in South China. 

  • Develop and implement an anonymous comprehensive brand strategy to position our company as a preferred destination for top talents in the securities trading industry.
  • Conduct market research and analysis to identify key trends, competitors' activities, and talent acquisition strategies within the sector.
  • Collaborate with internal stakeholders to define talent acquisition objectives, target audience personas, and messaging strategies.
  • Create and execute marketing campaigns across various channels to attract and engage qualified professionals from the securities trading sector.
  • Build and maintain relationships with industry influencers, professional networks, and educational institutions to enhance our company's visibility and reputation.
  • Leverage digital marketing platforms, social media, and content marketing to effectively reach and engage the target audience.
  • Monitor and analyze campaign performance metrics, making data-driven decisions to optimize recruitment strategies and maximize ROI.
  • Collaborate with the HR team to ensure a seamless candidate experience from initial contact through the recruitment process.
  • Stay up-to-date with industry trends, talent acquisition best practices, and emerging technologies to continuously enhance recruitment strategies.

  • A minimum of 8 - 10 years of relevant experience in brand management and marketing within the financial industry, preferably in the securities trading sector.
  • Proven track record in developing and executing successful brand strategies to attract talents from the securities trading sector.
  • In-depth knowledge and understanding of the securities trading industry, including key players, trends, and talent acquisition strategies.
  • Excellent communication, presentation, and interpersonal skills to effectively engage with industry influencers and professionals.
  • Experience in digital marketing, including social media, content marketing. 
  • Results-driven mindset with a focus on achieving recruitment goals and metrics.
  • Ability to work in a fast-paced and dynamic environment, adapting to changing market conditions. 
  • Fluent in Mandarin, English, and Cantonese.
  • open for relocation 

Interested parties please click 'apply now'. Alternatively, for a confidential discussion on this role or to find out more opportunities in the market, please contact Alvin Tang via to schedule for a meeting.