Job description
Our client, a respected bank group, is seeking a Marketing Manager to implement loan product marketing in the Business Banking segment. This role demands strong hands-on experience in digital marketing and a deep understanding of SME loan products to drive acquisition and engagement.
What You’ll Be Doing:
• Develop and execute loan marketing strategies tailored for SME customers
• Plan and launch ATL BTL campaigns across social media, SEM, EDMs, and other channels
• Collaborate with product teams to align messaging with loan offerings
• Leverage customer data and market insights for campaign optimization
• Drive growth in loan applications through digital lead generation and content strategy
• Ensure compliance in all marketing communications and product materials
• Monitor campaign performance and adjust strategies to improve ROI
• Work with agencies and internal teams to produce impactful digital and print content
What You’ll Bring:
• Degree in Marketing, Business, or related field
• Minimum 7 years of relevant marketing experience, ideally within banking or financial services
• Proven experience managing digital marketing campaigns from strategy to execution
• Knowledge of business banking and loan products
• Strong project management and analytical abilities
• Excellent communication skills in English and Chinese
• Proficiency in MS Office and digital marketing platforms/tools
Ready to shape loan marketing for SMEs? Apply today!
For a confidential discussion or to explore other opportunities, contact Alvin Tang at +852 3901 8730 or atang@captarpartners.com.
What You’ll Be Doing:
• Develop and execute loan marketing strategies tailored for SME customers
• Plan and launch ATL BTL campaigns across social media, SEM, EDMs, and other channels
• Collaborate with product teams to align messaging with loan offerings
• Leverage customer data and market insights for campaign optimization
• Drive growth in loan applications through digital lead generation and content strategy
• Ensure compliance in all marketing communications and product materials
• Monitor campaign performance and adjust strategies to improve ROI
• Work with agencies and internal teams to produce impactful digital and print content
What You’ll Bring:
• Degree in Marketing, Business, or related field
• Minimum 7 years of relevant marketing experience, ideally within banking or financial services
• Proven experience managing digital marketing campaigns from strategy to execution
• Knowledge of business banking and loan products
• Strong project management and analytical abilities
• Excellent communication skills in English and Chinese
• Proficiency in MS Office and digital marketing platforms/tools
Ready to shape loan marketing for SMEs? Apply today!
For a confidential discussion or to explore other opportunities, contact Alvin Tang at +852 3901 8730 or atang@captarpartners.com.
