Job description
Company Overview
My client is a well-known international luxury retail group that offers a wide range of high-end luxury products to customers worldwide. They strive to improve the customer experience by delivering exceptional quality and service, while continually pushing the boundaries of innovation and creativity in everything they do.
Job Summary
The Regional CRM Manager will be responsible for leading the development and implementation of CRM strategies across the APAC region. The successful candidate will work closely with the global CRM team to deliver personalized experiences that enhance customer engagement and drive business growth.
Responsibilities
My client is a well-known international luxury retail group that offers a wide range of high-end luxury products to customers worldwide. They strive to improve the customer experience by delivering exceptional quality and service, while continually pushing the boundaries of innovation and creativity in everything they do.
Job Summary
The Regional CRM Manager will be responsible for leading the development and implementation of CRM strategies across the APAC region. The successful candidate will work closely with the global CRM team to deliver personalized experiences that enhance customer engagement and drive business growth.
Responsibilities
- Develop and implement CRM strategies, including loyalty programs, email campaigns, social media initiatives, and other customer communication channels.
- Analyse customer data and user behaviour to identify opportunities for increased engagement and revenue growth.
- Collaborate with cross-functional teams to ensure CRM initiatives are integrated into all aspects of the customer experience.
- Develop KPIs, track performance and provide regular reports on progress against targets.
- Stay up to date with emerging trends and developments in the CRM space to ensure our program is innovative and industry leading.
- Bachelor’s degree in Marketing, Business Administration or relevant field.
- 8+ years of experience in CRM or loyalty program management, ideally in a fast-paced retail or consumer-focused environment.
- Strong project management skills and ability to manage multiple stakeholders and priorities.
- Experience with data analytics tools such as Salesforce, SAP and Microsoft Office and working with large, complex datasets.
- Excellent communication skills, with an ability to clearly articulate complex ideas and strategies to a broad audience.
- Ability to work independently, and within a team, in a fast-paced and deadline-driven environment.
