SEA Marketing Manager, Crypto Industry

Posted 13 May 2025
Salary $5000 - $8000 per month
LocationBangkok
Job type Permanent
Discipline Crypto & Blockchain
ReferenceBH-2435

Job description

Job Title: SEA Marketing Manager, Crypto industry 

Job Overview:
We are assisting our crypto client in their search for a highly motivated and results-driven SEA Marketing Manager to spearhead their marketing initiatives across Thailand and other Southeast Asian markets. This role is pivotal in designing and executing localized marketing strategies that align with the client’s global vision while addressing the unique demands of the regional market. The ideal candidate will possess extensive experience in the crypto/Web3 industry, a solid understanding of the Thai market, and the ability to establish strategic partnerships to drive user acquisition and brand growth.

Key Responsibilities:
  • Develop and implement localized marketing strategies and campaigns for Thailand and neighboring Southeast Asian (SEA) markets.
  • Build and maintain strong relationships with KOLs (Key Opinion Leaders), media outlets, PR agencies, local communities, and other key channels.
  • Work closely with global teams to ensure local marketing efforts align with the client’s overall brand direction and global strategy.
  • Plan and execute online and offline brand events to boost brand awareness and drive user acquisition.
  • Conduct user research and monitor market trends to enhance product and marketing strategies.
Requirements:
  • At least 3 years of experience in crypto/Web3 marketing; 5+ years is highly preferred.
  • A background in startups or entrepreneurial environments is advantageous, showcasing a track record of thriving in fast-paced settings.
  • Comprehensive knowledge of the Thai market; familiarity with neighboring markets such as Myanmar, Cambodia, or Laos is a bonus.
  • Experience working in international companies or multicultural teams.
  • International education or study-abroad experience is highly desirable.
  • Fluent in English, both written and spoken.
  • Proficiency in Mandarin Chinese is a strong advantage.
Additional Information:
We regret that only shortlisted candidates will be contacted.

Application Details:
If you are interested in this role, please click "Apply Now." For a confidential discussion about this position or to explore other opportunities, please contact Jeffrey Chan at +852 3653 5150 or via email at jchan@captarpartners.com.