Job description
About the Role
We are seeking a strategic and hands-on Head of Marketing to spearhead the growth and engagement of a confidential Web3 project. This new initiative requires both vision and execution to shape its identity, brand, and market presence.
You will play a key role in defining the identity, voice, and narrative of one of Web3’s most anticipated launches. Your expertise will help attract creators, developers, players, and brands into the decentralized future.
The initial stage will focus on foundation-building, requiring someone with a startup mindset and strong awareness of how to scale and establish a brand in an emerging industry. This role requires adaptability, strategic thinking, and executional excellence to establish market presence and ecosystem adoption. While not a leadership position yet, it offers growth potential as the project evolves.
Key Responsibilities
We are seeking a strategic and hands-on Head of Marketing to spearhead the growth and engagement of a confidential Web3 project. This new initiative requires both vision and execution to shape its identity, brand, and market presence.
You will play a key role in defining the identity, voice, and narrative of one of Web3’s most anticipated launches. Your expertise will help attract creators, developers, players, and brands into the decentralized future.
The initial stage will focus on foundation-building, requiring someone with a startup mindset and strong awareness of how to scale and establish a brand in an emerging industry. This role requires adaptability, strategic thinking, and executional excellence to establish market presence and ecosystem adoption. While not a leadership position yet, it offers growth potential as the project evolves.
Key Responsibilities
- Develop and execute the global marketing strategy across brand, content, product marketing, and community
- Create and scale high-impact campaigns across paid, owned, and earned channels
- Refine messaging and positioning to resonate with developers, users, and the broader Web3 audience
- Lead NFT and Web3 growth initiatives, driving strategies for NFT adoption, creator engagement, and brand partnerships
- Establish NFT-specific go-to-market strategies, including marketplace engagement, token utility education, and creator onboarding
- Collaborate with ecosystem, product, and business development teams to support launches, activations, and partnerships
- Manage budgets efficiently while tracking and optimizing key activation KPIs
- Oversee agency and vendor relationships to ensure flawless execution of marketing initiatives
- Execute and implement strategic marketing plans with a hands-on approach, ensuring measurable results and continuous improvement
- 8+ years of marketing experience, with at least three roles in Web3 or blockchain companies
- Proven success in building marketing strategies for L1s, L2s, or major Web3 protocols
- Strong expertise in NFT marketing, creator onboarding, and Web3 brand partnerships
- Deep experience in crypto-native marketing channels such as Twitter, Discord, and Telegram, and an understanding of community engagement dynamics
- Knowledge of developer and user mindsets in Web3
- Strong skills in storytelling, brand building, and campaign execution
- Must have a startup mindset with a strong awareness of how to scale and establish a brand in an emerging industry
- Position based in Hong Kong with a five-day work week
- Willingness to travel to global conferences as needed
- Fluent in English; Mandarin or Korean is a plus
- Previous experience launching a chain or protocol from zero to mainnet
- Established network of NFT creators, Web3-native media, KOLs, and community partners