(Senior) Manager, Product Marketing

Posted 24 September 2024
Salary HKD60000 - HKD65000 per month
LocationHong Kong
Job type Permanent
Discipline Insurance & InsuretechMarketing
ReferenceBH-2053-4
ContactClare Leung

Job description

My client is a globally leading provider of innovative insurance products for individuals and businesses. They are looking for a  Product Marketing (Senior) Manager to cope with their business strategy.

As a Product Marketing (Senior) Manager, you will play a key role in developing and driving the marketing strategy for our core insurance products.

Responsibilities:
  • Craft compelling product brochures, data sheets, and other collateral to effectively communicate product features, benefits, and differentiators
  • Manage company's award submissions and partnership programs to increase brand visibility and industry recognition
  • Conduct market research to identify new product opportunities and evolving customer needs
  • Collaborate cross-functionally with the sales, underwriting, and product development teams to ensure consistent messaging and positioning
  • Measure and reporting on the performance of marketing campaigns and initiatives
  • Stay up-to-date on industry trends, regulatory changes, and competitor activities
Requirements:
  • Bachelor’s degree in marketing, Business, or a related field
  • 8+ years of experience in product marketing, preferably within the insurance or financial services industry
  • Excellent written and verbal communication skills, with the ability to translate complex information into clear, compelling content
  • Strong project management and organizational skills, with the ability to juggle multiple priorities and deadlines
  • Proficient in data analysis and metrics reporting to measure the impact of marketing efforts
  • Candidates with more experience with be considered as Senior Manager

If you are a strategic thinker with a passion for product marketing in the insurance sector, we want to hear from you! Please submit your resume to cleung@captarpartners.com 

Shortlisted candidates will be contacted by our team of recruitment consultants.