Social Media Marketing, Team Lead

Posted 13 September 2023
Salary HKD70000 - HKD85000 per month
LocationHong Kong
Job type Permanent
DisciplineMarketing
ReferenceBH-998-1
ContactClare Leung

Job description

My client is a well-known conglomerate. To cope with their business strategy, they are looking for a Social Media Marketing expert to manage their various platforms.
This candidate will be responsible for developing and implementing effective social media strategies, creating engaging content, analyzing performance metrics, managing a team, and ensuring the brand's reputation and success on social media.

Responsibilities
  • Comprehensive social media marketing plans aligned with the company's overall marketing goals.
  • Overseeing the day-to-day operations of various social media channels such as Facebook, Instagram, Twitter, LinkedIn, etc.
  • Collaborating with the content team to develop engaging and relevant content for social media platforms.
  • Tracking and analyzing social media metrics to evaluate the success of campaigns and strategies.
  • Monitoring social media channels for mentions of the brand or relevant topics and responding promptly to customer feedback and inquiries.
  • Keeping abreast of social media industry trends, new platforms, and best practices.
  • Developing and managing the social media marketing budget, ensuring optimal allocation of resources to achieve desired results.
Requirements
  • Bachelor’s degree holder in Marketing, Communications, Public Relations or other related disciplines
  • A minimum 10 years of experience in Marketing, Communications, or any other relevant functions
  • Candidates with agency background will also be considered
  • Strong knowledge and proven track record in Social Media Marketing, with good sense of digital marketing tools
  • Good command of English and Mandarin
Kindly send over your CV to cleung@captarpartners.com if you are interested in applying.