Job description
Job Description: Advertising Specialist, Crypto Industry
Key Responsibilities
Additional Information We regret that only shortlisted candidates will be contacted.
Application Details If you are interested in this role, please click "Apply Now." For a confidential discussion about this position or to explore other opportunities, please contact Jeffrey Chan at +852 3653 5150 or via email at jchan@captarpartners.com.
Key Responsibilities
- Define advertising objectives, budgets, and key performance indicators (KPIs), and develop and implement effective advertising strategies.
- Plan, execute, and optimize advertising campaigns to achieve set goals while adhering to budget requirements.
- Analyze campaign performance data (e.g., ROI and other key metrics), evaluate advertising effectiveness, and provide actionable optimization recommendations.
- Manage and optimize various advertising channels, including Search Engine Advertising (SEA), social media ads, display ads, video ads, and affiliate networks. Conduct A/B testing and experiments to enhance campaign performance.
- Evaluate and select advertising partners, maintaining and building strong relationships with ad platforms and media suppliers.
- Conduct market and competitor research to understand industry trends and user behavior, adjusting advertising strategies based on insights and data.
- Educational Background:
Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field, with at least 3-5 years of experience in advertising or a related role. - Advertising Platform Expertise:
Proficiency with various advertising platforms and tools, such as Google Ads, Facebook Ads, LinkedIn Ads, etc. - Data Analysis Skills:
Strong analytical skills, with the ability to interpret complex data and translate it into actionable plans. - Learning & Innovation:
Ability to adapt to new technologies, trends, and tools, while creating innovative advertising strategies and solutions. - Communication & Collaboration:
Outstanding communication skills and a team-oriented mindset, capable of effectively coordinating with internal teams and external partners. - Results-Oriented:
Strong goal orientation and execution capabilities, with a focus on achieving measurable results. - Time Management:
Ability to excel in a fast-paced environment, demonstrating excellent time management and multitasking skills.
Additional Information We regret that only shortlisted candidates will be contacted.
Application Details If you are interested in this role, please click "Apply Now." For a confidential discussion about this position or to explore other opportunities, please contact Jeffrey Chan at +852 3653 5150 or via email at jchan@captarpartners.com.
