Assistant Manager - CRM & Data Analytics (Membership Strategy)

Posted 13 March 2023
Salary HKD450000 - HKD600000 per annum
LocationHong Kong
Job type Permanent
ContactHelen Fong

Job description

Our client is a renowned conglomerate with a strong global reputation. As the market has opened up, the projected business growth is substantial and hence they are looking for a strategist that is strong in membership management and development across tiers.
  • Assist in the formulation and execution of CRM marketing automation, journeys, and processes to achieve business efficiency.
  • To be the data custodian for the brand. Maintain, monitor, and ensure customer database is updated in line with internal data quality policy.
  • Support leads assignment and monitor follow-up tasks closely by the sales team.
  • Generate and analyse CRM campaign result, draw insights and propose data-driven ideas and recommendations.
  • Identify and propose suitable target audiences / segments for sales / aftersales marketing campaigns.
  • Create base level econometric models and apply quantitative techniques to derive intelligent insights that will impact communication and planning strategy
Job Requirements
  • At least 2 years of experience in data analysis/insights/market research.
  • Bachelor’s degree in Economics, Statistics, Mathematics, Engineering, Market Research, or similar quantitatively driven majors.
  • Strong Excel skills and comfortable with PowerPoint and or Tableau
  • Knowledge of analytics and data management software & programs would be desirable e.g. SQL, R, Python, etc.
  • You should be culturally flexible and enjoy working with teams across different countries