Product Marketing Manager, Crypto

Posted 17 October 2025
Salary $4000 - $8000 per month
LocationHong Kong
Job type Permanent
Discipline Crypto & Blockchain
ReferenceBH-2613

Job description

We’re Hiring: Product Marketing Manager, Crypto 

Are you excited about the future of Web3 and passionate about connecting products to users through smart storytelling and strategy?
We’re looking for a Product Marketing Manager to join a fast-growing global crypto platform with over 100m users worldwide 🌍

In this role, you’ll be the bridge between product, marketing, and the community — helping to shape how users understand and experience the next generation of digital asset management.

What You’ll Do
  • Develop and execute go-to-market strategies for new features, products, and campaigns
  • Craft clear positioning and messaging that resonates with diverse crypto audiences
  • Perform market and competitor analysis to uncover opportunities and trends
  • Translate user insights into actionable improvements across products and marketing
  • Collaborate closely with cross-functional teams globally
  • Create high-impact marketing collateral to support product launches and communications
  • Measure performance, report results, and drive continuous improvement
What You’ll Bring
  • 3–6 years of experience in product marketing, ideally in crypto, fintech, or tech
  • Strong understanding of blockchain, DeFi, and digital assets
  • Proven success in GTM strategy and cross-functional collaboration
  • Skilled communicator with a data-driven mindset and creative storytelling approach
  • Thrive in a fast-paced, global environment
💡 If you’re ready to shape how millions of users experience crypto — we want to hear from you.

Additional Information We regret that only shortlisted candidates will be contacted.

For a confidential discussion about this position or to explore other executive opportunities in the Web3 and digital assets space, please contact:
Jeffrey Chan
📞 +852 3653 5150
📧 jchan@captarpartners.com