Job description
My client is a globally leading provider of innovative insurance products for individuals and businesses. They are looking for a Product Marketing Manager to cope with their business strategy.
As a Product Marketing Manager, you will play a key role in developing and driving the marketing strategy for our core insurance products.
Responsibilities:
As a Product Marketing Manager, you will play a key role in developing and driving the marketing strategy for our core insurance products.
Responsibilities:
- Craft compelling product brochures, data sheets, and other collateral to effectively communicate product features, benefits, and differentiators
- Manage company's award submissions and partnership programs to increase brand visibility and industry recognition
- Conduct market research to identify new product opportunities and evolving customer needs
- Collaborate cross-functionally with the sales, underwriting, and product development teams to ensure consistent messaging and positioning
- Measure and reporting on the performance of marketing campaigns and initiatives
- Stay up-to-date on industry trends, regulatory changes, and competitor activities
- 8+ years of experience in product marketing, preferably within the insurance or financial services industry
- Excellent written and verbal communication skills, with the ability to translate complex information into clear, compelling content
- Strong project management and organizational skills, with the ability to juggle multiple priorities and deadlines
- Proficient in data analysis and metrics reporting to measure the impact of marketing efforts
- Bachelor’s degree in marketing, Business, or a related field
