Job description
Senior Marketing Manager (Senior Manager Level)
Our client, an international private bank in Hong Kong, seeks a Senior Marketing Manager to support the APAC Head of Marketing in Private Banking. This role demands a 360-degree marketer with 8-12 years' experience to drive integrated strategies for ultra-high-net-worth clients and support internal needs.
Key Responsibilities
Our client, an international private bank in Hong Kong, seeks a Senior Marketing Manager to support the APAC Head of Marketing in Private Banking. This role demands a 360-degree marketer with 8-12 years' experience to drive integrated strategies for ultra-high-net-worth clients and support internal needs.
Key Responsibilities
- Develop and execute strategic marketing plans aligned with business goals.
- Lead brand positioning, content, campaigns, events, paid media, and sponsorships.
- Collaborate with leadership, bankers, and teams on client engagement initiatives.
- Analyze trends and data to optimize marketing and drive acquisition.
- Manage agencies, budgets, and ensure regulatory compliance.
- 8-12 years in marketing within banking, insurance, or wealth management, professional sector.
- Proven integrated marketing expertise: strategic planning, content, events, digital, sponsorships.
- Strong understanding of UHNW clients and HK financial regulations.
- Excellent stakeholder skills; experience with Salesforce/Marketing Cloud.
- Analytical, creative, organized;
- Fluent in English, Cantonese, and Mandarin.
